Kodak’s social media policy is interesting because it is generalized so other businesses can use it as well. Kodak is willing to share their policy with everyone and encourages other organizations to use it as a model. For example, in the document heading it says, “We developed a social media policy for Kodak employees that you might find helpful for your organization.” So Kodak is open and willing to share their ideas.
Kodak’s social media policy is part of a larger document called “Social Media Tips”. It includes general facts and information on Facebook, Twitter, YouTube and Blogs. It also includes a section on Social Media Tips from the Chief Blogger for Kodak and lists additional social tips and media tactics.
Their social media policy is organized by steps to “Maintaining a good reputation-yours and Kodak’s”. The policy lists 10 rules and gives details under each. For example, rule number one is “live the Kodak values”. Under this rule, they expand by stating “always express ideas and opinions in a respectful manner, be sensitive about linking to content, make sure your communications are in good taste, and do not denigrate or insult others, including competitors.” This basic structure is easy to read and understand which is crucial if people are to follow the rules of the company.
Although Kodak created this document so it could be shared amongst many different types of businesses, some sections are far too general. For example, their rule about “keeping your cool” is not as detailed as it should be. Kodak says not everyone will agree on what it said on their Facebook or Twitter accounts. However, employees should not pick fights, but should correct mistakes when needed. They also say it may also be best to “ignore a comment and not give it credibility by acknowledging it with a response.” These guidelines are good, but situations on social media are not always that cut and dry. How does one choose what comments should be ignored and which should be answered. Examples on how a complaint should be addressed might be helpful this section of the policy also. Additionally, when talking about posting other people’s pictures, the rules simply say “obtain permission before posting pictures of others, or before posting copyrighted information.” Since this business surrounds pictures, whether they are Kodak’s or consumers’, there should be a more detailed policy on how to post pictures and all the information need to credit the pictures origins. Thus, for this social media policy, I suggest Kodak to be more specific in some of these rules.
Social media policies should be a vital part of a company’s policy. Social media is such a huge part of companies, and it can be difficult to make sure everyone is following the same rules and regulations. These policies are there to make sure that everyone is on the same page and informed of the same guidelines.
AshleyKPerez 